Nearly two-thirds of Millennials are increasingly interested in impact investing, according to a panel at the Inside ETF conference this week in Florida.  Millennials are expected to drive up to $30 trillion in financial assets in the coming years.

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“Much of the demand is coming from institutions with a mandate for sustainable investing, but millennials also want to bring social responsibility and ethical investing into their portfolios.”

Almost two-thirds (61%) of people under the age of 35 are interested in stocks whose companies are socially responsible — 32 percentage points higher than the most jaded of age groups, those 55 and over, who only want profits at any cost to the earth.

This does suggest that investors might want to take into account a company’s ESG (environmental, social, and governance) record because American millennials, who currently control US$1 trillion in financial assets, a number that’s expected to grow to more than US$30 trillion in the decades to come, are deeply committed to companies that provide decent returns — and do the right things on the ESG front.